Speed Café is a Brazilian coffee brand with a bold and energetic personality. The visual identity combines a vivid red palette, racing-inspired checkerboard patterns and a custom coffee-cup mascot to express movement, speed and approachability. The system was designed to remain recognizable across different physical touchpoints, including menus, takeaway cups, coffee packaging, outdoor signage and branded merchandise. The result is a playful and flexible identity that brings together specialty coffee culture and the fast-paced spirit behind the Speed Café name.
Visual System
The visual system brings together the Speed mascot, racing-inspired graphics and a high-impact red palette across menus and printed brand materials.
Identity Recognition
Outdoor signage designed to make the Speed Café identity instantly recognizable in events and open-air environments.
Takeaway Cup
The custom mascot and checkerboard pattern extend the brand’s energetic personality to its takeaway coffee experience.
Package Collection
A cohesive collection of packaging and branded touchpoints, including coffee bags, takeaway cups, merchandise and supporting printed materials.
