Visual identity developed for psychiatrist Dr. Karen Mundim, designed to communicate professionalism, balance and a welcoming approach to mental health care. The identity is built around an elegant, fluid symbol combined with a refined typographic system and a calm, sophisticated color palette. The visual language was extended across environmental signage, stationery and printed materials, creating a consistent and recognizable brand experience.
Outdoor Signage
The visual identity applied to outdoor signage, combining a minimalist composition with the warmth of the surrounding environment.
Interior Branding
A subtle wall application brings the brand’s fluid symbol into the clinical space with elegance and discretion.
Color Palette
A balanced palette of deep blue, soft gray, warm white and burgundy, selected to convey trust, calmness and sophistication.
Clinical Stationery
The identity extended to clinical stationery through a clean layout, subtle graphic elements and carefully organized information.
Printed Materials
Branded printed materials featuring the fluid symbol, muted colors and refined typography as a cohesive visual system.
