A seasonal campaign developed for Micheli Martins Clinic & Spa, transforming Brazil’s Valentine’s Day into a sophisticated visual experience centered on affection, memories and meaningful gifts.
Inspired by love letters and playing cards, the campaign combined intimate photography, editorial typography, deep red tones and wax-seal details across a cohesive collection of promotional materials. The visual concept was extended to campaign catalogs, personalized message cards, banners, displays and printed pieces, creating a consistent narrative across physical and digital touchpoints.
Inspired by love letters and playing cards, the campaign combined intimate photography, editorial typography, deep red tones and wax-seal details across a cohesive collection of promotional materials. The visual concept was extended to campaign catalogs, personalized message cards, banners, displays and printed pieces, creating a consistent narrative across physical and digital touchpoints.
Campaign Concept
A romantic visual narrative built around meaningful experiences, personal messages and gifts designed to become lasting memories.
Campaign Catalog
A promotional catalog presenting the clinic’s Valentine’s Day experiences through intimate photography, editorial layouts and evocative storytelling.
The Love Letters
A collection of original romantic messages designed as playing cards, bringing a personal and emotional layer to the campaign.
Environmental Graphics
Vertical banners designed to introduce the campaign through strong typography, romantic imagery and a refined seasonal color palette.
