Large-Format Design & Event Communication
A large-format visual communication system developed for Innova Home Improvements for a home remodeling trade show in the US.
The project included a 30 × 69-inch retractable banner and a 120 × 24-inch canopy banner, both designed at full production scale. The main challenge was adapting the same message across vertical and horizontal formats while maintaining visibility, brand consistency and quick readability within a busy exhibition environment.
A clear typographic hierarchy, project photography, promotional messaging and strategically placed QR codes created a cohesive and accessible brand presence throughout the event space.
Retractable Display
The 30 × 69-inch banner combines project photography, a promotional offer, QR code access and 3D visualization messaging in a clear vertical composition.
Canopy Banner
Designed at 120 × 24 inches, the horizontal banner prioritizes distance readability through a direct service message, prominent branding and accessible QR code placement.
